Logo Usage Rules

1. Clear Space:

  • Always maintain a clear space around the logo. This space should be at least equal to the width of the logo itself.
  • Avoid placing text or other elements too close to the logo, as this can diminish its impact.

2. Color:

  • Use the primary brand colors as defined in the brand style guide.
  • Avoid altering the color scheme, as this can dilute the brand's visual identity.

3. Size:

  • The logo should be large enough to be easily recognisable.
  • Avoid using the logo at sizes that are too small, as this can lead to a loss of detail.

4. Placement:

  • Position the logo prominently on all marketing materials, website, and social media.
  • Avoid placing the logo in areas that may be cropped or obscured.

5. Background:

  • The logo should be placed on a solid background color that contrasts well with the logo colors.
  • Avoid placing the logo on busy or patterned backgrounds.

6. Modification:

  • Do not alter the logo in any way, including resizing, cropping, or adding elements.
  • Avoid distorting the logo or using it in a way that could damage its reputation.

7. File Formats:

  • Use high-resolution vector formats (e.g., AI, EPS, SVG) for print materials.
  • Use PNG or JPEG formats for digital use, ensuring a high resolution.


Specific Usage Scenarios

  • Website:
    • Place the logo prominently in the header or footer of the website.
    • Use the logo consistently on all pages.
  • Social Media:
    • Use the logo as your profile picture and cover photo.
    • Include the logo in your posts and comments.
  • Print Materials:
    • Use the logo on business cards, letterheads, brochures, and other print materials.
    • Ensure the logo is printed clearly and accurately.
  • Merchandise:
    • Use the logo on merchandise such as t-shirts, mugs, and hats.
    • The logo should be prominently displayed and of high quality.

Legal Notice

The Jiwe IO logo is the exclusive property of Jiwe IO and is protected by trademark and copyright laws. Any use of the logo requires express written consent from Jiwe IO.

Any unauthorised use of the Jiwe IO logo is strictly prohibited and may result in legal action.

By using the Jiwe IO logo, you acknowledge and agree to these guidelines and the legal notice. If you have any questions or require further assistance, please contact the [Marketing/Branding Team].

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